Has Breast Cancer Gone Commercial?

Well Ladies, as you may have noticed, October is Breast Cancer Awareness month. So our nation is painting the town pink with everything from high end cooking mixers to NFL football cleats.

While raising the profile (and subsequent awareness and funds) for this devastating disease is certainly admirable, with all of the products that have slapped a coat of pink paint on their wares to sell, one has to wonder. Has Breast Cancer gone commercial? And if so, what are the repercussions?

When consumerism leads the path and media markets its “hottness” in order to raise awareness, what does that mean for the bigger picture?

Do you think women are objectified in the process? Does it really boil down to the physical aesthetics of ‘saving one’s ta-tas?’ Does the conversation about overall health get lost? Join the conversation in the Comments, I would love to hear your thoughts…

Also, check out this article posted on the Virginia Tech marketing website, it brings up some great points.

And lastly, if you really want to support Breast Cancer this month (or anytime throughout the year), rather than buy a t-shirt or pink earrings, make a direct donation to a worthy organization. Here is one…All About Pink.org who is currently in the final running to receive a $25,000 grant from the PinkWell Foundation.

Be Well.

Does anyone else see the irony?